Current Press Releases

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Winchester Kentucky Straight Bourbon Whiskey 

• Proof: 92.4

• Mash Bill: 70% Corn 20% Rye 10% Barley 

• MSRP: $39.99

• Available Sizes: 750ml

Winchester Double Oaked Kentucky Straight Bourbon Whiskey

• Proof: 102.4

• Mash Bill: Proprietary

• Available Sizes: 750ml

Downloadable Tasting Notes

High Resolution Bottle Shots

Winchester Bourbon and Model 1866 Distillery are built on heritage, craftsmanship, and responsible enjoyment. We ask that all media partners, creators, and collaborators adhere to the following guidelines when featuring or referencing the brand:

Responsible Representation

• Portray alcohol consumption responsibly and in moderation.

• Do not depict or encourage excessive, dangerous, or irresponsible drinking behavior.

• Content must comply with all applicable local, state, and federal laws regarding alcohol promotion.
  

Audience & Context

• Content should be directed exclusively toward legal drinking-age audiences (21+ in the U.S.).

• Do not feature individuals who appear to be under the legal drinking age.

• Avoid placements or messaging primarily targeted toward minors.

Safety & Firearms Context

• While Winchester is deeply rooted in outdoor and sporting heritage, alcohol should never be depicted alongside the active use, handling, or discharge of firearms.

• Do not portray alcohol consumption during hunting, shooting, or any activity requiring firearms operation.

• Content should reflect respect for safety, discipline, and responsible conduct.

Brand Integrity

• Do not alter logos, labels, or packaging without prior approval.

• Avoid associations with illegal activity, hate speech, violence, or politically extreme messaging.

• Represent the brand in a manner consistent with its values of craftsmanship, reliability, and American tradition.

Accuracy & Claims

• Do not make unverified claims regarding health benefits, performance enhancement, or medical effects.

• Use approved product descriptions, tasting notes, and brand language when possible