Press and Media
Official press resources, brand assets, and announcements from Winchester Bourbon.
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Downloadable Link
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Winchester Kentucky Straight Bourbon Whiskey
Proof: 92.4
Mash Bill: 70% Corn 20% Rye 10% Barley
MSRP: $39.99
Available Sizes: 750ml
Winchester Double Oaked Kentucky Straight Bourbon Whiskey
Proof: 102.4
Mash Bill: Proprietary
Available Sizes: 750ml
Downloadable Tasting Notes
High Resolution Bottle Shots -
Winchester Bourbon and Model 1866 Distillery are built on heritage, craftsmanship, and responsible enjoyment. We ask that all media partners, creators, and collaborators adhere to the following guidelines when featuring or referencing the brand:
Responsible RepresentationPortray alcohol consumption responsibly and in moderation.
Do not depict or encourage excessive, dangerous, or irresponsible drinking behavior.
Content must comply with all applicable local, state, and federal laws regarding alcohol promotion.
Audience & Context
Content should be directed exclusively toward legal drinking-age audiences (21+ in the U.S.).
Do not feature individuals who appear to be under the legal drinking age.
Avoid placements or messaging primarily targeted toward minors.
Safety & Firearms Context
While Winchester is deeply rooted in outdoor and sporting heritage, alcohol should never be depicted alongside the active use, handling, or discharge of firearms.
Do not portray alcohol consumption during hunting, shooting, or any activity requiring firearms operation.
Content should reflect respect for safety, discipline, and responsible conduct.
Brand Integrity
Do not alter logos, labels, or packaging without prior approval.
Avoid associations with illegal activity, hate speech, violence, or politically extreme messaging.
Represent the brand in a manner consistent with its values of craftsmanship, reliability, and American tradition.
Accuracy & Claims
Do not make unverified claims regarding health benefits, performance enhancement, or medical effects.
Use approved product descriptions, tasting notes, and brand language when possible
Resources
Press & Collaboration Contact
Working on a story, feature, or segment involving Winchester Bourbon? Use the form below to request interviews, samples, or additional assets, and our team will be in touch.